Starting out in the early 1960s as a sole proprietorship in a humble shophouse in Serangoon Gardens selling kitchen appliances, the company overcame the odds and grew through the toil and hard work of its founding members.
Founder Mr Yeo Pan Kee in the Serangoon shophouse.
SRI was established as the sole distributor of Tecno and Tecnogas. Our quality products from cooker hobs and hoods to refrigerators, ovens and washing machines immediately became a hit amongst households in Singapore. This heralded a new era in home appliances, paving the progress from traditional cookers to automated, high-precision built-in gas stoves.
Our first manufacturing facility at Pandan Loop in western Singapore in the late 1970s.
Customers visit a fair promoting our signature gas cookers and stoves in 1979.
One of our very first ads appeared on public buses.
We moved our headquarters to Tagore Avenue from a Toa Payoh warehouse.
We added the UNO line to our portfolio of brands to cater to the entry-level market.